For us to have a complete understanding of your business goals and objectives, we ask you to prepare as much information as you can before you brief us (verbally and/or in writing). We hope these tips will help you to prepare this information:
- Do your research
How is your product or service different to/better than your competitors’ offering? Why would someone buy your product/service rather than another brand? Think about the target market you would like to attract. How do you want the personality of your business to be perceived - friendly, masculine, crafty? Who are your competitors?
- Define your immediate and long-term goals
Think about your goals in terms of what you want and what you need (these may be different). How will you measure the success of your brand? For example, will success be measured by the publicity your product/service generates, or by the volume of calls and/or sales? List some realistic key performance indicators so we have tangible targets to aim for.
- Tell us about your business strategy
For us to better understand your goals and objectives when you brief us, please outline how the product/service (brand) fits within your business strategy. You might like to consider how the product/service will work within your business in the short, medium and long term, as we appreciate these may change over time.
- Be open and honest!
You know your business better than anyone else. If you know what you want, don't be afraid to tell us. Also, tell us what you expect of us as the custodians of your brand. If you have any concerns, please discuss these with us.
When you have thought through these points, call us to make an appointment to discuss your project. Any written briefing material is helpful for us to get an initial understanding of your project before we meet. Our face-to-face meeting gives us both an opportunity to discuss your project in more depth and to consider any constraints or concerns you may have.
We believe that, for your project to be successful, it is essential that we work together and that we are able to openly share and discuss ideas.
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